Video is big news. Everyone is doing it, but how do you avoid getting burned? How do you ensure proper returns from it? How can you use video to drastically increase your business' value?
The New Fire explains what makes video the most powerful communications medium on earth. It shows you how to use it effectively: defining your audience, your strategy and finding stories that deliver results, and much much more.
Video is The New Fire. This book will help you harness it; powering your brand, your business and your people to new levels.
"Insightful, current, essential."
- David Lennon, Global Creative Director, Vice Media
WHAT MAKES VIDEO
SO POWERFUL & WHY THAT MATTERS
HOW TO FIND AND TELL GREAT STORIES IN ANY BUSINESS
HOW TO GET MORE FROM PRODUCTION SUPPLIERS
USING BUSINESS PURPOSE TO CREATE EFFECTIVE CONTENT
EVERYTHING YOU NEED TO KNOW TO BE A BETTER COMMISSIONER
"Comprehensive and illuminating, The New Fire sets business filmmaking alight."
- Seth Goolnik, Unscripted Content, Snapchat
WHO SHOULD READ THIS BOOK?
Senior executives who want to understand more about using video for brand building, HR, communications and marketing. The New Fire will help you to think, speak and plan around this important asset from a position of understanding.
Corporate/brand video commissioners who want to get more from relationships with third party producers. The book breaks down the commissioning process from strategy to audience, brief to distribution.
Marketers who want to understand more about what makes video one of the most potent tools in their armoury. This will help you to use it more effectively, improving returns from your campaigns.
Recruitment/HR/Employer Brand professionals who want to understand more about how to use video to attract, recruit and motivate staff.
Video producers/filmmakers working with video for business who are interested in more context.
“A fabulous repository of wisdom and case studies all underlining one central point, one which cannot be repeated too often: video is special, there is no fame factory like it.”
- Rory Sutherland, Vice Chairman, Ogilvy UK
Tom Fishburne's excellent cartoons provide valuable colour throughout
- check out marketoonist.com
“If you have one hour to create an effective content strategy, you should spend 55 minutes reading this book and 5 minutes drafting your plan. The New Fire challenges corporate “in the box” thinking and shows how to create magic to capture the hearts and minds of any audience.”
- Catalina Schveninger, Global Head of Learning, Vodafone