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Take number 48 and counting...

Directing in Paris, 2012


Nick Francis is a communications consultant, strategist and filmmaker. He co-founded Casual Films in 2006, to cover a 9,000-mile rally to Mongolia in a Mini, following a stint with BBC News.

Nick has produced/directed films and animations all over the world, working with hundreds of clients and winning a range of awards in the process.

Casual has been voted No.1 corporate production company in the UK for three years running. The company has produced nearly 10,000 films for companies including Adobe, BMW, Facebook, Marriott, PwC, Red Bull and Vodafone among many others. Casual has offices London, New York, Los Angeles and San Francisco (where he now lives with his family).

Nick is a Founding Director of the Casual Academy Charity. He is a member of several industry bodies and sits on a number of panels and awards juries. He is a keen snowboarder, cyclist, photographer and cook.


When I was ten years old my father died suddenly. He was a successful, conscientious, inspiring man but he was gone. This was the defining event of the first half of my life. Given 25+ years to think about it, it has affected my approach to life/work in three ways:

1. Life is finite. Enjoy the journey. Don’t take yourself too seriously.

2. He still inspires me to work hard to make the things I do the best they can be.

3. The ultimate dent we will make on the cosmos is zero. Relationships matter, people matter.

I do what I do now because it provides the best way I have found to live these lessons. I work with brands to understand why they do what they do, and then use video – the most powerful communications tool invented – to recruit followers, fans, customers and colleagues.

I’d love to speak to you about how we can do this together.

Directing charging horses before breakfast - Iraq, 2014

Nick's Purpose

Nick presents DistruptHR New York on the challenges of recruiting millennials in the age of Glassdoor and peer-to-peer information sharing - the 'Age of Transparency'

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