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The New Fire Book

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Video is big news. Everyone is doing it, but how do you avoid getting burned? How do you ensure proper returns from it? How can you use video to drastically increase your business' value?

The New Fire explains what makes video the most powerful communications medium on earth. It shows you how to use it effectively: defining your audience, your strategy and finding stories that deliver results, and much much more.

Video is The New Fire. This book will help you harness it; powering your brand, your business and your people to new levels.




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“A unique, valuable, fascinating book. Simultaneously a very clear manual for commissioners and makers of brand video, a passionate manifesto for best practice and a thought-provoking study of the capacities of moving image to influence hearts and minds.”

- Patrick Russell, Snr Curator (Non-Fiction) The British Film Institute

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